For growing restaurant brands, expansion usually means opening another brick-and-mortar location. But for Burger 25, the next step looked a little different — a fully customized 30-foot food truck capable of delivering the same high-quality burgers, milkshakes, and customer experience they’re known for in their Toms River and Long Beach Island restaurants.
So, they started asking around. And they kept hearing the same name.
“It was all word of mouth. We asked a bunch of people, and Custom Mobile Food Equipment kept coming up over and over again,” said Aidan Vetter, owner of Burger 25. “Reputation is everything, and they had a good one.”
“They visited our office early on to discuss ideas, and from there, the project really started to take shape,” said David Kyle, Vice President of Custom Mobile Food Equipment.
But this wasn’t a standard food truck build.
Burger 25’s expansive menu presented unique design challenges, particularly because the truck needed to support burgers, fries, milkshakes, and ice cream service.
“We needed a truck that could prepare thousands of cheeseburgers efficiently, and mix hundreds of milkshakes, all within a 30-foot truck. We needed to utilize every piece of square footage,” said Vetter. “We fully staff up to eight people inside our truck, so we needed a traffic pattern for our team, and David and Jay (Celona) helped with that.”
This needed to be done all while maintaining fast production speeds.
To accomplish that, Custom Mobile Food Equipment designed a fully customized interior layout complete with specialized cabinetry, equipment placement, prep stations, and workflow optimization.
“Food truck flow is everything,” Kyle explained. “Unlike a traditional kitchen, every inch matters. You must design the space to minimize unnecessary movement and maximize efficiency.”
That level of detail is one of the company’s biggest differentiators. Rather than forcing customers into pre-designed templates, Custom Mobile Food Equipment builds around each client’s specific goals and operational needs.
“We’re a true custom builder,” said Kyle. “We don’t tell clients, ‘This is the layout you have to use.’ We build around what works best for them.”
That approach has become increasingly important in an industry where some builders prioritize speed or lower costs over functionality and compliance.
“In this business, you really get what you pay for,” Kyle said. “We’ve had customers come to us after buying cheaper trucks elsewhere, only to discover they weren’t built properly or wouldn’t pass inspections. Sometimes those trucks need to be completely rebuilt.”
For Burger 25, however, the investment paid off quickly. The truck became heavily booked for events and catering opportunities, creating enough demand that the company is already planning a second, smaller truck designed specifically for private events and more intimate gatherings.
“The original truck has been very successful for them,” Kyle said. “Now they’re looking at scaling into another format that’s easier to deploy for smaller events while still maintaining the same quality and efficiency.”
For Custom Mobile Food Equipment, projects like Burger 25 represent more than just another build — they reflect the company’s commitment to helping food businesses grow through thoughtful design, engineering, and customization.
“Burger 25 is a family-run business, just like we are,” Kyle added. “They’ve been great people to work with, and when you combine a strong vision with the right build team, you can create something really special.”
“I can’t do another food truck without them,” said Vetter.
